Your marketing falls behind because nobody has time. A remote marketing assistant handles newsletters, social media, and patient communications, so your clinical team can focus on clinical work.
What a Dental Marketing VA Does
- Writes and sends monthly newsletters (dental health tips, office updates, seasonal content)
- Posts 3–4 times per week on social media (Facebook, Instagram)
- Updates website content
- Manages patient portal communications
- Creates dental education graphics for social and email
- Tracks email metrics and reports back on engagement
Time Freed Up
Currently: your hygienist or practice manager handles marketing in between patient care, a few hours here and there, inconsistently, whenever there’s a break.
With a marketing VA: those hours go back to your team. The VA owns the content calendar and executes consistently.
Why Consistent Marketing Matters
Consistent patient communication builds the relationship that keeps patients coming back and referring friends. Practices that go quiet (no newsletters, no social activity, no patient touchpoints) lose top-of-mind presence between appointments.
That matters because 56% of dental patients are already overdue for their cleaning. A newsletter reminder, a social post about hygiene, or a follow-up email can be the nudge that converts an overdue patient into a scheduled appointment. And the average practice carries
$2.4M in unscheduled treatment. Consistent communication is one of the things that moves patients from “thinking about it” to “scheduled.”
Cost
A full-time Reach VA costs $1,995/month, nearly $23,000 per year less than an additional in-house hire at the national average.
FAQ
Q: Can the VA write posts without dental knowledge? A: Yes, with your input on topics. You provide direction (“oral health tips this month, implant awareness next month”). The VA writes in your voice. The first month involves more back-and-forth; by month two, minimal input is needed.
Q: What if my practice has no social media presence? A: The VA builds it: sets up accounts, creates a content calendar, posts consistently. Takes 1–2 weeks to establish rhythm.