What is your actual profit per patient?
Most practices have no idea. They know annual revenue. They do not know what each patient actually contributes to your bottom line.
Why This Matters
When you understand profit per patient, you understand where to invest. Protecting a hygiene patient is worth $2,000+ per year in profit. Losing that patient to voicemail or overdue neglect costs real money.
The Math
A typical practice calculates:
Annual revenue: $800,000
Number of active patients: 1,200
Revenue per patient: $667
But that is not profit. That is revenue.
Calculating True Profit Per Patient
Revenue per patient: $667
Subtract cost of goods (materials, lab work): 20% = $134
Subtract overhead (rent, utilities, insurance, office staff): 40% = $267
Subtract doctor/hygiene wages (if you calculate separately): 20% = $133
Profit per patient: approximately $133
Where Margin Concentrates
Hygiene patients: Higher margin (70-75% of revenue is profit due to lower material and labor costs).
Restorative (fillings, crowns): Medium margin (40-50% profit).
Endo and surgery: Highest margin (50-70% profit).
Cosmetic: Variable, but typically 60%+ margin.
How to Protect Your Margins
Hygiene is where consistent profit hides. 56% of your patients are overdue for cleaning. Each overdue patient costs you $1,500-2,000 in annual profit (lost cleanings, lost treatment discovery).
Preventing no-shows protects margin. Every no-show is lost profit.
Insurance verification errors cause denials. Every denial delays payment and reduces realization.
Where Reach Amplifies Margins
Reach remote team members keep your hygiene schedule full. They reduce no-shows through confirmation calls. They verify benefits accurately, reducing denials. They recover overdue patients who would otherwise disappear.
Each task amplifies your profit per patient.
The ROI Calculation
If your hygiene patients average $150 profit per year (from cleanings alone), and Reach helps you bring back 50 overdue patients, that is $7,500 in annual profit increase. Cost of Reach remote team member: $1,995 per month = $23,940 annual.
The math does not work on hygiene recall alone. It works when you combine it: hygiene recall + no-show reduction + insurance accuracy + incoming call capture.
Those four combined generate $5,000-8,000 monthly in additional margin.
Performance Tracking Your Margins
Performance Tracker shows revenue generated from your remote team member’s work. You see the profit impact in real time.
FAQ
**Q: How do I calculate my actual profit margin?**
A: (Revenue minus all variable and fixed costs) divided by revenue = profit margin percentage.
**Q: Should hygiene be more profitable than restorative?**
A: Typically yes. Hygiene has lower material costs and predictable time. But this varies by practice.
**Q: How does Reach improve profit per patient?**
A: By protecting patients (recall and confirmations), recovering lost patients (reactivation), and speeding revenue cycle (claims, collections). All increase per-patient profit.
**Q: What if my margins are already high?**
A: Higher margins make Reach even more valuable because every prevented cancellation or kept patient is worth more profit.