Marketing is important but gets neglected because your team is busy with clinical work.
Your practice needs social media posts, email campaigns, patient testimonials, website updates, referral programs. But no one has time.
A marketing assistant keeps your practice visible and growing.
Marketing Tasks
Social media: Post to Facebook, Instagram, LinkedIn. 2-3 times per week.
Email campaigns: Monthly newsletter to patient list. Highlights, tips, specials.
Testimonials: Collect patient reviews. Post to website and social media.
Website updates: Add new staff photos, service descriptions, patient resources.
Referral programs: Create incentive programs. Track referrals.
Advertising: Manage Google ads, Facebook ads, local listings.
Content creation: Blog posts, videos, educational materials.
Why Marketing Matters
Practices without active marketing lose market share to competitors.
Practices with consistent marketing acquire new patients and retain existing ones.
Marketing does not cost money. Marketing generates money. Investing in marketing has positive ROI.
Reach Handles Marketing
Reach remote team members can:
- Create and post social media content
- Write and send email campaigns
- Collect and post patient testimonials
- Update your website with content
- Manage online reviews
- Coordinate promotional campaigns
- Track marketing metrics
Your practice stays visible. New patients are attracted. Existing patients stay engaged.
FAQ
**Q: How often should I post on social media?**
A: 3-5 times per week is ideal. Consistency matters more than frequency.
**Q: What should I post?**
A: Patient education, behind-the-scenes, staff highlights, community involvement, promotions.
**Q: Does marketing actually work?**
A: Yes. Studies show consistent marketing increases new patients 10-20% annually.
**Q: How much should I spend on marketing?**
A: 5-10% of revenue is typical. For a $100k monthly practice, that is $5-10k monthly.
**Q: Should I hire a marketing agency?**
A: If budget is high. Otherwise, a Reach team member with marketing training is more cost-effective.